Absolutely, and the difference in results is why surgeons and patients alike are raving about SAFELipo^®. It has truly been a game changer in liposuction, and it inspired Dr. Reid and Dr. Gordon to look at body contouring in an entirely new light. For decades, traditional liposuction, although considered the gold standard, was plagued with complications, such as contour irregularities, excessive blood loss, excessive pain and bruising, skin burns, and lax skin, just to name a few. Surgeons were frustrated with the limited technology available, but in 2007, everything changed, and there was an influx of new liposuction devices, like SmartLipo, Cool Lipo, and Body-Jet. It was a promising time, but it was short lived. Unfortunately, these technologies delivered more complications than solutions, and the complications were much harder to treat than in the past, primarily because of tissue damage from heat generated by these “fat-melting devices”. The multi million-dollar companies behind these devices invested in slick direct to consumer marketing instead of scientific research. To make matters worse, they sold the majority of devices to non-plastic surgeons whose only training was a weekend course. Liposuction was being offered in family practice, gynecology and dermatology offices across the country. Body contouring centers were set up and staffed by emergency room physicians. Although the providers were doctors, many weren’t surgeons, much less board-certified plastic surgeons. Complications skyrocketed and plastic surgeons saw an influx in revisionary liposuction cases.